Thursday, 25 August 2011

FEAST YOUR EYES AND TASTEBUDS

Its been almost 10 days since our last entry. The time has been spent fine tuning the concept, menu and a lot of form filling (and I mean a LOT of form filling) with some luck...on Friday we are meeting with one of the organisers at Brick Lane about a pitch at the Sunday Upmarket. Fingers crossed.

THE OVERALL EXPERIENCE IS MORE THAN JUST THE FOOD
In the previous post we have explained a bit about our concept of brining Indian street food to the streets of London and we have had a chance to develop it further.  As we really want to give our customers a complete experience, as if they were in the streets of Mumbi or Delhi, we think this should be about more than just the food and so we have been looking into how the stall can be set out to reflect the name 'Horn Ok Please' and give the experience of eating hot 'straight out off the fire' food on the street. As such we are working on designing a stall that will look like the back of a lorry (colourful, lots of artwork, quirky, different) with area along the side to stand and savour the taste, smell and sights of what will be a vibrant and busy stall (will upload some designs soon but in the mean time here are some images of lorries and Indian Street Area sourced from the internet to give you a taste). 


THE FOOD
So what will we actually be selling? After discussing with Petra at Eat.st and talking among ourselves we have decided to start off with a handful of staple Indian street fare with the intention of adding more as we go on.


Vada Pau
Vada Pau: Horn Ok Please Battered spiced potato patties served in a soft bun with butter and lashings of tasty chutneys – India’s very own burger popular on the streets of Western India.
Sev Usal
Sev Usal: Horn Ok Please Chunky Pea and Potato Stew served topped with sev (Indian chickpea crisps), chopped onion, green and tamarind chutney and chopped coriander. A feast for the eyes and taste buds.
Bhel
Bhel: Horn Ok Please Street food from North and West India. Made using sev of various sizes and textures, tomato, potato, green and tamarind chutney, fresh coriander and red onions. Pomegranate garnish provides a twist on the traditional recipe while intensifying the colours.
Potato and Sago Pops
Potato and Sago Pops: Horn Ok Please These are crispy on the outside and moist in the middle ‘chunks’ that we will be serving with a masala tomato sauce.
These are a generally called Sago Vada and are served on beaches and streets throughout India. 
Chai
Chai: Horn Ok Please Made with fragrant spices (cardamom, cloves, cinnamon and ginger) this is the ultimate winter warmer and a pick me up for any morning.
This is a staple all over India with some regions using more milk while others add different flavours. Our version is made using a combination of methods.
Masala Soda
Masala Soda: Horn Ok Please Made with fresh lemon and lime and mixed with ginger ale and fresh mint leaves. This is a refreshing drink that accompanies any meal.
So hopefully that has given an overview of what to expect from visiting us and for those people who are looking forward to rediscovering tastes they have been longing for since they last visited India I am sure we will meet your expectations.